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Client portfolio
1/ Unique operating experience
10 years of operator experience at high-growth companies like Atlassian, G2 or Shopify
Deep expertise in SaaS, marketplace and e-commerce growth
Understanding of how organic growth channels (SEO, content, community) integrate with product strategy and business objectives
2/ Horizontal and vertical benchmarking
What can we learn from other successful companies? What are they doing well? What are they not doing well?
Kevin works and has worked with some of the largest SaaS, e-commerce and marketplace companies in the world, like Meta, Reddit, Snapchat, Toast, Ramp, Dropbox and Hims.
3/ Deep industry intelligence
Every week, Kevin shares industry research with over 16,000 newsletter subscribers and 50,000 LinkedIn followers.
Kevin works with a team of analysts and researchers, tracking thousands of domains and keywords to uncover unique and useful insights.
Advisory
I specialize in Organic Growth strategies that cover SEO, CRO, brand strategy and Product-Led Growth. I've helped clients with hiring, org design, internationalization, M&A, and alternative channels like Youtube or Reddit.
Problems I help clients solve
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Find the next big growth lever to invest in.
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Build confidence in strategic decisions.
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Reduce risk in critical, high-stakes projects.
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Deeply understand your competitive landscape and where the industry goes.
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Evaluate new technologies (e.g., AI chatbots).
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Master SEO as a sustainable growth channel.
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Expand into emerging marketing platforms like Reddit, YouTube, or podcasts.
Tangible outcomes
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Clear direction on which high-impact growth initiatives to pursue.
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A scalable, measurable SEO framework that reliably drives customer acquisition.
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Informed decisions on whether and how to expand into emerging channels like YouTube, Reddit, or podcasting.
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A data-backed understanding of SEO impact, ensuring resources are focused where they matter most.
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A clear blueprint for team structure, ensuring the right talent is in place for execution and sustained growth.
Workshop
Make better strategic decisions with a Brown Bag session.
Learn:
1. Who you compete with, and what they do well
2. What opportunities and threats you face
3. What the future of Organic Growth could look like for you
This workshop entails 60-min call - 30-40 min presentation and 20-30 min Q&A.
You get the slide deck, recording and research.
Testimonials
SEO & Growth PM @ Nextdoor
Damien Beard
Kevin ramped up extremely quickly and was fantastic in helping the team realign our SEO strategy.
He demonstrated deep technical knowledge of SEO and paired it with industry best practices that helped bring stability to a team that was in the midst of thrash.
Head of Marketing @ EzLicence
Amanda Butler
Kevin's strategic guidance has been a game-changer for us.
He has helped us to uncover the core elements responsible for stagnant Organic growth, including context about how Google's SERP changes have impacted and will continue to impact our site, and how we approach technical SEO on the website.
Head of Growth @ Ramp
Sri Batchu
Kevin was instrumental in kicking off Ramp's SEO efforts by defining a strategy that brought SEO to a multi-million Dollar pipeline channel.
He rolled up his sleeves to do initial analysis and coached the team through our initial website audits and content experiments.
He was also a critical part of the hiring and onboarding of our full-time SEO leadership and team.
Head of Growth @ Bounce
Nikita Frampton
Working with Kevin has been a great experience!
Right from the start, Kevin helped us to develop solutions to the SEO challenges we were facing and was always available to answer any questions we had as a team.
His insights and explanations have greatly helped us to improve and further develop our approach to SEO.
If you're interested in working with me, please reach out.
I'm happy to share my client and project portfolio, plus much more detail about the way I engage with companies and executives.
I don't respond to service pitches.